Tone of Voice
Our tone of voice is the way in which we
write and speak on Les Floralies’ behalf,
what we say and how we say it. What we say
is dictated by our principles, experiences
and aspirations - but how we say it must be
informed by the brand’s personality.
The key to a successful brand voice is consistency.
A brand’s verbal identity must ensure that people
admire, respect and, crucially, trust what is written
or said. It must be recognisable across all external
communications, including printed documentation,
the website, social media channels, brand collateral
and when giving media interviews.
The more consistent our voice, the more likely it is
that people will understand what makes Les Floralies
special.
We believe Les Floralies’ linguistic tone can be
defined in three words:
Romantic
Flowers acknowledge
the emotional side of an
interaction or an event. They
are symbols of thoughtfulness,
filling an emotional role
in the overall scheme of
interactions.
We place an emphasis on
emotion and individualism as
well as glorification of the past
and all of nature. Holding
true to concepts of pure
love, of honour, esteem and
respect.
Dedicated
Les Floralies is dedicated to
her customers and this means
giving them what they need
and want.
We stay up to date with trends
and technology all the while
making the consumer feel
appreciated and welcomed at
each interaction.
Each customer is treated as an
individual. They are graciously
invited to our stores as guests,
not treated like shoppers.
We anticipate and meet their
needs; recognising that our
audience are accustomed
to very high standards of
customer care.