Tone of Voice

Our tone of voice is the way in which we write and speak on Les Floralies’ behalf, what we say and how we say it. What we say is dictated by our principles, experiences and aspirations - but how we say it must be informed by the brand’s personality.

The key to a successful brand voice is consistency. A brand’s verbal identity must ensure that people admire, respect and, crucially, trust what is written or said. It must be recognisable across all external communications, including printed documentation, the website, social media channels, brand collateral and when giving media interviews.

The more consistent our voice, the more likely it is that people will understand what makes Les Floralies special.

We believe Les Floralies’ linguistic tone can be defined in three words:


Our language is elegant, in its simplicity and effectiveness. It exhibits dignified grace and propriety with a restrained beauty of style.


Flowers acknowledge the emotional side of an interaction or an event. They are symbols of thoughtfulness, filling an emotional role in the overall scheme of interactions.
We place an emphasis on emotion and individualism as well as glorification of the past and all of nature. Holding true to concepts of pure love, of honour, esteem and respect.


Les Floralies is dedicated to her customers and this means giving them what they need and want. We stay up to date with trends and technology all the while making the consumer feel appreciated and welcomed at each interaction.
Each customer is treated as an individual. They are graciously invited to our stores as guests, not treated like shoppers. We anticipate and meet their needs; recognising that our audience are accustomed to very high standards of customer care.

Inspired by the beauty of nature, created with love

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