Les Floralies is French for “The Flower Show”.
Flower shows first appeared in the stately homes
of affluent Europeans in the 1830s. To enable
this, great care and resources were expended
to seek out and bring back a wide and amazing
variety of species from around the world.
The Les Floralies name connects our modern
approach with the timeless appeal of the
flower and the dedicated passion of the first
The Les Floralies name is a label, one that
people will come to recognise and respect. It
is the primary verbal identity, underpinned
with other visual elements, adding richness and